I caught Benjamin Dickinson‘s upcoming science fiction comedy Creative Control at last year’s SXSW and liked it quite a bit so I’m happy to see Amazon Studios and Magnolia releasing the film in theaters March 11th. Magnolia released a new trailer for the film, which tells the story of an ad executive attempting to market a new form of augmented reality, but the stresses of his career and his failing relationship begin to cloud his judgement. You can check out my review here.
Creative Control stars Benjamin Dickinson, Reggie Watts, Dan Gill, Alexia Rasmussen, and Nora Zehetner.
The setting is New York, 5 minutes in the future. The glorious technological advances and communication devices of the near future meant to increase connectivity and alleviate boredom are only increasing the anxiety level of the insecure New Yorkers who’ve inherited them. David (writer/director Benjamin Dickinson) is an overworked, tech-addled advertising executive developing a high-profile marketing campaign for a new generation of Augmented Reality glasses. Feeling stuck in his relationship with yoga teacher Juliette (Nora Zehetner, BRICK, IFC’s “Maron”), he envies the charmed life of his best friend, fashion photographer Wim (Dan Gill, THE WEDDING RINGER) and his entrancing girlfriend Sophie (Alexia Rasmussen, CALIFORNIA SOLO) – so he uses the glasses to develop a life-like avatar of her. Unwittingly, fantasy and reality begin to blur. As passions escalate and things get increasingly out of hand, the friends are forced to deal with the impending collision between their public, private and imaginary lives.
