Who The F**k Is That Guy?

 WHO THE F**K IS THAT GUY? takes viewers inside the incredible life of Michael Alago, a gay Puerto Rican kid from Brooklyn who went on to shape and reinvent the world’s musical landscape — first as a 19-year-old talent booker at the legendary Ritz nightclub in New York City and then as a 24-year-old A&R exec who signed Metallica, White Zombie and worked with other notable artists including Nina Simone, John Lydon and Cyndi Lauper. The film tells the tender, loving and sometimes self-destructive story of a man who “just loved music.” He had the passion to bring it to the world on his terms and lived to talk about it. Barely.