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The Marshmallow Makers of America are opening Mallowland! – a new theme park to rival Hershey’s Chocolate World and give the marshmallow the fame it has long been denied. But they hired the wrong cameraman to shoot their visitors center video. Marty Kidner, known to his friends as “The Kid,” stumbles upon the real-life secrets behind America’s candyland – the secrets behind his whole sugarcoated childhood – and he won’t stop until the world knows the truth.