DIRECTED by: Jose Muniain

A story about eviction in 140 seconds.

Five Questions with Director Michael Panduro

What was a unique challenge you faced in making this film?

#CAKE started with the challenge of using social media to gather ideas to make a film. The result is the creation of  #makescript , a twitter campaign where I asked audiences for ideas and inspiration to make a film. I wanted to explore how to involve audiences at the beginning of the creative process.

Where did the inspiration for this film come from?

I didn’t have an idea in mind when I started the process, it came a a result of the twitter campaign. I wanted to change my creative process for this film.


What do you hope people take away from this film?

The social drama of eviction, this stories are all around us.

What’s your personal takeaway from this production?

As a filmmaker and storyteller I fancied the idea of creating relevant meaningful content in 140 seconds. #cake was developed on twitter  with the constrain of 140 characters, I wanted to bring this constrain to the production of the video.