Sundance 2014: Health Doc FED UP Gets a New Poster

Stephanie Soechtig‘s documentary Fed Up, which is set to premiere next week at the Sundance Film Festival, released a new poster today, which teases the fact that something happened 30 years ago that made us all fat.  The film aims to “blow the lid off everything we thought we knew about food and weight loss, revealing a 30-year campaign by the food industry, aided by the U.S. government, to mislead and confuse the American public, resulting in one of the largest health epidemics in history.”

Fed Up features and is executive produced by Katie Couric, with Laurie David (An Inconvenient Truth) also producing.  Hit the break to check out the new poster and synopsis, click here to find screening times if you’re heading to Sundance.

Here’s the synopsis via Sundance:

Upending the conventional wisdom of why we gain weight and how to lose it, Fed Up unearths a dirty secret of the American food industry—far more of us get sick from what we eat than anyone has previously realized. Filmmaker Stephanie Soechtig and TV journalist Katie Couric lead us through this potent exposé that uncovers why—despite media attention, the public’s fascination with appearance, and government policies to combat childhood obesity—generations of American children will now live shorter lives than their parents did.

Through riveting interviews and sharp examination of data, Couric reveals a 30-year campaign by the food industry, aided by the U.S. government, to mislead and confuse the American public, resulting in one of the largest health epidemics in history. Soechtig and Couric illustrate the effects by following three obese children as they live their daily lives, fighting an uphill battle to lose weight. The lessons offered in Fed Up are an essential primer for living a healthier lifestyle. Learning them may add years to your life