A24’s MENASHE Gets an Official Trailer

A24 has debuted an official trailer for Menashe, the distributor’s first foreign-language release. The film is based largely on the life of Hasidic star Menashe Lustig, who plays a grocery store clerk trying to keep custody of his son after his wife passes away.

Directed by Joshua Z Weinstein, Menashe opens on July 28th.

Set within the New York Hasidic community in Borough Park, Brooklyn, Menashe follows a kind but hapless grocery store clerk trying to maintain custody of his son Rieven after his wife, Lea, passes away. Since they live in a tradition-bound culture that requires a mother present in every home, Rieven is supposed to be adopted by the boy’s strict, married uncle, but Menashe’s Rabbi decides to grant him one week to spend with Rieven prior to Lea’s memorial. Their time together creates an emotional moment of father/son bonding as well as offers Menashe a final chance to prove to his skeptical community that he can be a capable parent. Shot in secret entirely within the Hasidic community depicted in the film, and one of the only movies to be performed in Yiddish in nearly 70 years, Menashe is a warm, life affirming look at the universal bonds between father and son that also sheds unusual light on a notoriously private community. Based largely on the real life of its Hasidic star Menashe Lustig, the film is a strikingly authentic and deeply moving portrait of family, love, connection, and community.