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Ralph Styles Ultra opens with an authentic recreation of a 1970s cigarette advert. The premise is innocuous enough: a wealthy couple enjoy a drink at a snazzy cocktail bar, smoking their favourite brand of cigarettes. It looks, sounds and feels like any other glamorous advert of the era.
Sixty seconds later, the advert should end. But it doesn’t. Instead of fading to black, we see its characters continue their lives. Confined to a world of greed and luxury, they are forced to live out the reality of a scenario conceived by admen.
A swanky, smoke–filled cocktail bar. A vulnerable, naïve girl whose date hasn’t shown up. A wealthy businessman with an eye on his next conquest. His gorgeous and neglected wife. And a handsome barman, who should know better than to get swept into an ill–fated love triangle.